Probably the most asked question I get from people who are just starting their own business is what’s the best way to advertise without spending a lot of money.

Although no one wants to spend a lot of money on advertising. You really can’t afford NOT to advertise. My answer has always been to spend your time and money in finding the right place, to place your advert.

If you run a hairdressers you don’t place an ad in a gardening magazine. Ask for discounts if you place more than 1 advert, asks for editorial. All they can say is no ! But if money is tight, especially in the beginning of your new business venture take a small advert out and book a run of adverts. But make sure it’s in the right place for your business.

Want more calls ! You need to tell people what you have to offer.

Polly The Family Directory.